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[소셜밸류=박완규 기자] The new product ‘PDRN Oatmilk Serum’ from Kared achieved back-to-back sell-outs during its last two NAVER shopping live broadcasts.
During the second NAVER Shopping Live broadcast in March, Kared successfully sold out of all prepared ‘PDRN Oatmilk Serum’. Despite the larger inventory for the second broadcast compared to the first, the inventory was fully exhausted.
Following its clean sweep within an hour on NAVER Shopping Live last December, ‘PDRN Oatmilk Serum’ continued its momentum with two consecutive sell-out streaks on the live commerce channel.
‘PDRN Oatmilk Serum’ features a hybrid formula that combines the rapid absorption of a serum with the deep hydration of a cream. Formulated with Vegan PDRN and Oat extracts specialized in moisturizing and soothing, the item help address inner-skin dryness while strengthening and calming the skin barrier.
The item gained a significant traction as ‘Hoho Beauty’, a prominent YouTube Influencer with 300,000 followers, participated in the planning stages. Leveraging user experience, Hoho Beauty contributed to building a consumer trust by taking part in the formulation and texture design, while maintaining full transparency throughout development and ingredient selection process.
CEO Kim Hyun-joo noted, “ The continued sell-out of a larger volume of products following the initial broadcast represents a significant milestone. Aligned with our objectives as a wellness skincare brand, we will not only strengthen products planning and content competitiveness, but also expand our presence as a k-wellness beauty brand, both domestically and globally.
Kared is a wellness skincare brand that blends naturally derived ingredients with derma components. The brand has gained significant growth momentum, driven by its proven product quality and distribution success in the domestic market.
Kared has introduced its products through live commerce, ranking as a top-tier brand across major-ecommerce channels. Building on its products planning and live commerce achievement, it captured significant attention in the global market. Reportedly, the company has been receiving a continuous stream of inquiries regarding partnerships and retail placement from global distribution partners, including those in the United States.
[저작권자ⓒ 사회가치 공유 언론-소셜밸류. 무단전재-재배포 금지]
