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| ▲ LBB Reopened ‘Art Haus’ |
[소셜밸류=박완규 기자] LBB has opened ‘LBB ART HAUS’, a multi-cultural space integrating arts and beauty.
As a newly renovated space of ‘LBB Flagship Store’ located in Hannam Dong, LBB Art Haus offers a space that incorporates arts and beauty.
Planned to convey its vision more intuitively, LBB designed the space as to offer an immersive beauty experience. In line with the growing demand for immersive environments in the beauty market, the space allows customers to try products directly on their skin and experience a fundamental change.
In particular, LBB Art Haus has increased the density of the brand experience by adopting a distinctive concept for each floor.
For starters, the first floor features a space where highly skilled therapists offer a customized premium aesthetic program, allowing customers to directly experience the brand’s specialty and heritage. While the second floor is a café lounge that naturally connects product experience with lifestyle, the third floor features exhibitions and cultural content in partnership with various artists and brands.
LBB Art Haus aims to consistently strengthen its aesthetic values and sensibilities, while expanding customer touchpoints through various art exhibitions and joint projects.
Lee Soo-jin, the CEO of LBB, noted, “The renewed ‘LBB Art Haus’ offers a space where visitors can experience the fundamentals of our brand on a deeper level. We will continue to provide a distinctive brand experience through various initiatives that move beyond beauty to integrate art with lifestyle.”
Now, LBB is a premium beauty brand that provides professional homecare routines. It recently expanded its categories beyond skincare and body care to include inner beauty, broadening its scope as a brand that encompasses art and lifestyle with a focus on beauty.
[저작권자ⓒ 사회가치 공유 언론-소셜밸류. 무단전재-재배포 금지]
